Company Formation
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When it comes to business, managing project needs proficiency and keen-eye to the details that's why you are here. and when it comes to elevate your business you need a marketing specialist and for the first time I provide content distribution service to spread like wildfire.
Make the market research to your business and understand your clients needs then customizing a market strategy to your needs and put an action plan for the strategy.
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To validate your project and be ready to build, you need a comprehensive feasibility study and actual business plan to assure its effectiveness with actual presentation to show to the investors.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
As part of the substantial legal reforms which were recently announced in the UAE, and to mark the occasion of the UAE’s 50th anniversary, the UAE President—His Highness Sheikh Khalifa Bin Zayed Al Nahyan—issued Federal Law No. 32 of 2021 regarding the Commercial Companies on 20 September 2021 (“New Companies Law”), which recently came into force on 2 January 2022.
The New Companies Law replaces, in its entirety, Federal Law No. 2 of 2015 regarding Commercial Companies, as amended by Federal Decree Law No. 26 of 2020 (issued on 20 September 2020 pursuant to which fifty-one (51) articles of the Existing Companies Law were amended) (“Old Companies Law”).
The New Companies Law aims to enhance the UAE’s competitiveness in the field of economic development and proves once again that international best practices are applied.
The New Companies Law introduced the following new corporate vehicles:
LIMITED LIABILITY COMPANIES
General Assembly Meetings
Memorandum of Association
The Memorandum of Association must explicitly set out alternative dispute resolution methods to resolve any company business related disputes which may arise between the company and any of its shareholders, directors or managers.
Manager Powers
Where a manager has not yet been replaced at the end of their term, such term may be extended by a maximum of six (6) months, pending the appointment of a new manager.
Statutory Reserves
The statutory reserves, made up from net profits, have now been reduced from ten percent (10%) to five percent (5%); the New Companies Law provides that shareholders can stop this allocation if the legal reserve of fifty percent (50%) of the share capital is met.
Expiration of the Board of Managers’ Term
If the term of the Board of Managers expires, and a new Board of Managers is not appointed, the existing board will continue to manage the LLC for a period of six (6) months, following which a new board must be appointed by the LLC. If the LLC fails to do so, the Department of Economic Development can step in and appoint a board for a maximum of one (1) year, during which the LLC must appoint a new Board of Managers. Therefore, the appointment of the Board of Managers by the DED is a substitute arrangement that will be regularized if the LLC fails to appoint the board itself.
Appointment of the Supervisory Board
Where an LLC consists of more than fifteen (15) shareholders (previously seven (7)), they must appoint a Supervisory Board consisting of a minimum of three (3) shareholders to supervise the company’s annual reports, budgets distribution of profits and to also supervise the LLC management and submit a report to the General Assembly in this respect.
PUBLIC JOINT STOCK COMPANIES
Replacement of a Director
If the director departs prior to the expiry of their term, the board is entitled to appoint a replacement director within thirty (30) days, who shall be presented to the General Assembly in its first meeting to approve the appointment or to appoint another individual. If approved, the new director will complete the remaining term of the previous director. In case the Board defaults in appointing a director during the period provided, the Board must then convene an election to appoint a new director in the General Assembly’s first meeting, and the newly elected director shall hold the position for the remaining term of the predecessor.
Directors’ Remuneration
This is limited to a maximum of ten percent (10%) of the net profits of the fiscal year (after depreciation and reserve deductions have taken place). In the event the company has not generated profits for that year, notwithstanding the company’s constitutional documents and approval of the General Assembly, a board member may be paid a lump sum fee not exceeding AED 200,000 at the end of the fiscal year.
Amendments to the Requirements for Contribution by the Founders
The New Companies Law has removed the minimum and maximum percentages of the capital to which the founders of a PJSC may subscribe to new shares upon public offering. Whereas, previously, the founders were required to subscribe to a minimum of 30% and a maximum of 70% prior to the invitation to the public subscription – instead, they may now subscribe to new shares up to the percentage specified in the prospectus and subject to the requirements of the SCA (whereas previously UAE Council of Ministers approval would be required for an exemption to the minimum 30% offering size).
Amendments to the Requirements for Conversion to a PJSC
The New Companies Law no longer requires a 10% net operational profits test within the two financial years preceding the application for conversion.
Sale of Part of the Shares of the PJSC upon its Conversion
The New Companies Law no longer sets a maximum limit on the percentage of shares that can be offered for sale upon conversion from a private joint stock company to a PJSC (the maximum limit on a sale of shares was set at 70% under the Old Companies Law). Now the percentage/ratio of sale shares and new shares being offered as part of an IPO on conversion is to be determined by the SCA.
Founders’ lock-up period in a PJSC
The New Companies Law has also removed the restrictions on founders of a PJSC from trading their shares once the converted company is listed.
Amendments to the Offering Subscription Period
There is no longer a statutory minimum period for the public to subscribe for shares in the IPO (10 days in the Old Companies Law), and refers to the period specified in the prospectus which may not exceed 30 business days. The subscription period for the offering may be extended for an additional period on application to the SCA, however, not exceeding the longstop date set out in the prospectus. This amends the strict position under the Old Companies Law, which limited any extension to 10 business days.
The founders of a PJSC may subscribe for any unsubscribed shares in the offering upon the expiry of the subscription period, but subject to the requirements of SCA. Previously, the founders were only allowed to subscribe for up to 70% of the shares and in the event that there remained any unsubscribed shares, then the incorporation of the PJSC would be revoked.
Further, the New Companies Law removes the restrictions on the founders of a PJSC from trading their shares once the converted company is listed.
Ability to Issue Discounted Shares
Subject to SCA approval and the passing of a special resolution, a PSJC is now permitted to issue shares at a discount in instances where the market price of the shares falls below the nominal value.
Nominal Value of Shares
A PJSC can now specify the value of its shares (thereby no longer restricted from being a minimum AED 1 and a maximum of AED 100). The nominal value of shares is now simply as set out in the Articles of Association.
Corporate Social Responsibility (CSR)
The New Companies Law allows newly established companies to provide CSR and to reserve any profits for such cause. This removes the limitation prescribed by the 2020 amendments that only allowed a PJSC to contribute to CSR if it had been established for at least two financial years with an upper limit contribution of two percent (2%) of the average profits for the last two financial years. Further, the New Companies Law mandates public disclosure on a company’s website even if it does not contribute to CSR, which was not required under the 2020 amendments.
DIVISION OF JOINT STOCK COMPANIES
The New Companies Law introduces the concept of dividing a joint stock company; such division can either be: (a) horizontal (i.e., where the same shareholders own directly the shares of the resulting company pro rata/similar to their shareholding in the parent company); or (b) vertical (i.e., where part of the assets or commercial activities of a company are carved out by setting up a subsidiary to acquire such carved assets or commercial activities, and such subsidiary is wholly owned by the company). With respect to the procedure for such division, the Board must prepare a “detailed division project” having necessary details as prescribed by the New Companies Law and present it to the General Assembly for its approval. Following such approval is obtained, a no objection from the SCA or the UAE Ministry of Economy (as applicable) must be obtained before the “detailed division project” can be implemented.
Effect of the New Companies Law to Article 10 (Foreign Ownership) that Allows One Hundred Percent (100%) Foreign Ownership of UAE Onshore Companies.
Arguably, the 2020 amendments to the Old Companies Law, which attracted most interest from investors, was the modification of Article 10 of the Old Companies Law. This article required a UAE national, or an entity wholly owned by UAE nationals, to hold at least fifty-one percent (51%) of the share capital of each UAE company that is incorporated onshore in the UAE (this requirement did not apply to the economic free zones). Under the 2020 amendments, Article 10 had been amended to remove this requirement. Whilst the Old Companies Law will no longer be in effect from 2 January 2022, it is worth noting that Article 10 has remained unchanged under the New Companies Law. However, Article 10 states that the threshold required for UAE ownership (if any) should be determined by the Cabinet upon the recommendation of a committee, which is required to determine activities considered to have a ‘strategic impact’ in order for foreign investors to be entitled to hold up to one hundred percent (100%) of the legal interest in such companies.
A list of activities permitted for the purpose of one hundred percent (100%) foreign ownership has recently been published by each of the relevant Economic Departments in Abu Dhabi and Dubai. The UAE Cabinet is yet to issue a Resolution regarding the list of activities that would be considered to have a ‘strategic impact’.
The following key 2020 amendments have remained unchanged under the New Companies Law:
Exemptions to the New Companies Law
Exemptions remain in effect and may be lost only upon sale or public offer of any percentage of its share capital or listing of its shares on any stock exchange in the UAE.
Further, wholly owned government entities within the UAE are exempt from the New Companies Law if a special provision is contained in its constitutional documents.
Share Capital
The entire issued share capital of an LLC may be held by a single non-UAE shareholder (subject to the above with respect to the relevant activities being considered of ‘strategic impact’).
Minority Shareholders
A shareholder holding ten percent (10%) of the share capital of an LLC has the right to request a General Assembly to convene. Previously, the threshold was set at twenty-five percent (25%).
Foreign Company Branch
Branches of foreign companies are no longer required to appoint a national service agent.
Cabinet’s Decisions
The UAE Cabinet shall issue a decision confirming which provisions relating to joint stock companies will be applicable to LLCs taking into account the nature of an LLC.
Court Orders
A shareholder has a right to seek an urgent court order pursuant to which the other shareholders are required to fund an increase of capital to the extent necessary to prevent the liquidation of the company. If a shareholder fails to pay the capital amount required, its share in the company would be diluted accordingly.
Existing companies must adjust their position within one (1) year of the New Companies Law coming into force (subject to any further extension). Any companies failing to do so will be considered dissolved.
The law aims to increase business stability in the UAE and investors’ confidence in the UAE market.
Business bankruptcy in the UAE is governed by Federal Law by Decree No. 9 of 2016 on Bankruptcy which came into force on December 2016. The law provides a legal framework to help distressed companies in the UAE to avoid bankruptcy and liquidation through different mechanisms which include:
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
In order to achieve the business goals, the brand needs to be protected in business and commercial market. A brand can be protected through trademark protection, industrial design, copyright and related rights, but in practice it is most often trademark protection. A trademark is an exclusive right recognized for a mark that serves to distinguish the products and / or services of one person from other persons in commercial transactions. A trademark may be used to protect a name, logo, emblem, label or other distinctive features of a product / service. The trademark guarantees the owner the exclusive right to place on the market the products / services marked with it. Trademark protection is an effective market tool by which manufacturers and service providers protect the funds they have invested in the promotion and marketing of their products / services. The trademark must individualize the products / services, i.e. enable them to be distinguished on the market from others of the same or similar type. Therefore, it will not be possible to register characters that cannot be graphically represented, have no distinctive character, are common in everyday speech, serve to describe some properties (types, quantities, qualities, geographical origin, etc.) or are misleading.
Your brand is your image and reflection that differentiates you from your business competitors. It identifies your idea, product, your service, your company, your entire business. When a customer recognizes your product easily, trusts it and is loyal to it, that’s what a brand is. In an highly competitive trade market, a strong brand is the best way to stand out. It plays a main role in your marketing and business strategy. Its deeply connected with customer loyalty and customers and market evaluation. It may become your strongest asset:easier identification of the position of products or services on the business market ,control of the financial value of the brand , increase in the total value of assets, reduction of promotion costs ,protection against competitive attacks , loyal customers ,reduction of business risk and promotion costs ,competitive advantage ,attract business investors and costumers, recognition and credibility in business market.
Today, the brand is becoming an increasingly important value criterion for selection product. A huge number of products in the modern world are chosen on the basis of brand. The brand actually provides added value for consumers which is most reflected through the emotional component and is very useful marketing a tool by which a company can achieve a competitive business advantage and improve its own market position by achieving a higher market share. It is relatively easy to copy the product and / or service, while copying a brand is extremely difficult, almost impossible. The very strength of the brand is reflected in a practical example in which traders, distributors and other intermediaries between companies and consumers, simply have to have certain strong brands on their shelves trade and in its offer. A strong brand is a kind of brand protection from everything more represented trademarks, but also defense against smaller, newly created brands. A strong brand has a greater chance of achieving long-term success if it encourages loyalty. Brand loyalty means that when the customer comes to buy products and / or services that meet the same needs, bearing in mind the positive experience and brand quality
likely to buy the same brand of products and/or services, regardless of changes in business market circumstances,
that is, the marketing efforts of business competitors offering the same category of products and / or services. Trademarks are also used as a way of protecting consumers. When businesses are responsible for any products or services bearing their trademark, they tend to take more pride in products. To maintain a good reputation, trademarked companies will often work harder to provide quality services and products.
You will enjoy the following main benefits by registering your trademark:
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
The Martaa Hotel business plan is a comprehensive work that outlines the strategic vision and operational roadmap for establishing a modern, community-focused, and sustainable hotel in Diriyah, Saudi Arabia. The plan begins with an Executive Summary that defines the hotel’s vision—to blend modern hospitality with Saudi cultural heritage—and its mission to provide authentic, sustainable, and inclusive guest experiences. Key objectives include market leadership in urban social hotels, guest satisfaction, revenue growth, and a commitment to eco-friendly and socially responsible practices1.
The General Description details the hotel’s strategic location in Diriyah, the significance of its name and logo, and its unique architectural and interior design, which draws inspiration from all regions of Saudi Arabia. The hotel features 108 rooms, multifunctional spaces, and amenities such as a café, restaurant, gardens, and art studios, all designed to foster community and cultural immersion1.
A Company Analysis highlights Martaa’s unique selling propositions, including its focus on cultural immersion, sustainability, flexible spaces, and technology integration. This section also covers industry trends and growth potential within Saudi Arabia’s rapidly expanding tourism sector, driven by Vision 20301.
The Customer Analysis identifies target segments such as millennials, Gen Z, wellness tourists, digital nomads, and business travelers, and addresses market gaps like the need for social spaces, eco-friendly options, and tech-enabled services. Market segmentation is detailed by demographic, psychographic, behavioral, and geographic factors, ensuring broad appeal1.
Competitive Analysis evaluates Martaa’s positioning against major competitors (Fairmont, Ritz-Carlton, Mövenpick, Four Seasons) using SWOT analysis, benchmarking, and pricing comparisons. Martaa differentiates itself through its cultural, sustainable, and community-centric offerings, as well as competitive pricing and value-added packages1.
The Strategic Plan covers revenue management, dynamic pricing, marketing, and distribution strategies, emphasizing direct bookings, digital marketing, and partnerships with OTAs and influencers. Special offers and flexible payment options are designed to attract diverse guest segments1.
The Operations Plan outlines organizational structure, HR needs, legal requirements, and operational policies. It details staffing, outsourced services, and quality management systems to ensure efficient and high-quality service delivery1.
The Financial Plan provides investment budgets, income and expense forecasts, funding sources, profitability analysis, and key financial ratios, demonstrating the project’s viability and sustainability1.
Finally, Key Milestones are established for permits, staffing, quality certifications, and operational targets, ensuring clear timelines and measurable progress. Altogether, the Martaa Hotel business plan serves as a strategic guide for launching and managing a distinctive, sustainable, and culturally rich hospitality venture in Saudi Arabia.
A business plan is a comprehensive document that outlines a company’s goals, strategy, and roadmap for success. It serves as a foundational blueprint for launching and managing a business. In the case of the Royal Nights Hotel business plan, the plan includes several key components that are typical in well-structured business plans:
Overall, the business plan serves as both a strategic guide for launching the Royal Nights Hotel and a tool for securing investors and partnerships.
This analysis investigates the performance of an e-commerce business from multiple angles using historical order data to uncover insights and support data-driven decisions for improving profitability and efficiency.
A bachelor's degree in business and finance.
The MBA in Management Information Systems (MIS) is a specialized program designed to bridge the gap between business management and information technology. This major equips students with the skills to analyze, design, and implement technology-driven solutions that enhance organizational efficiency and decision-making. Key focus areas include: Data Analytics & Business Intelligence IT Project Management Enterprise Systems & ERP Cybersecurity & Risk Management Digital Transformation & Strategy Graduates pursue careers as IT consultants, systems analysts, data managers, and CIOs, making them vital in today’s data-centric business world. This program blends technical expertise with leadership training, preparing professionals to drive innovation in any industry.
Assist students with their research papers & Theses. Managing comprehensive projects and applying a full business plan with deep market research and feasibility study for evaluation phase and taking the implementation decision.
Using Agile methodology to scrum the project till its completion. (Jira software) Managing marketing campaigns and content strategy of the month, resulting in an 80% increase in Google and social media traffic Communicate with clients to ensure quality services are provided and to build a strong network with clients, resulting in an 81% increase in clients recommendation. Allocate the available resources to achieve the goals. 25% cost saving reduction.
Project leadership: assign tasks to the team, set deadlines for all auditing processes, and ensure their completion (using Asana). Meeting stakeholders' expectations, resulting in 100% satisfaction and recommendation.
Assist students with their research papers & Theses. Managing comprehensive projects and applying a full business plan with deep market research and feasibility study for evaluation phase and taking the implementation decision.
Using Agile methodology to scrum the project till its completion. (Jira software) Managing marketing campaigns and content strategy of the month, resulting in an 80% increase in Google and social media traffic Communicate with clients to ensure quality services are provided and to build a strong network with clients, resulting in an 81% increase in client's recommendation. Allocate the available resources to achieve the goals. 25% cost saving reduction.
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Budget and Risk Management: Helping in preparing budgets, analyzing risks, and finding opportunities for enhancement. Managing ads and running campaigns through Facebook and Instagram (55% sales increased in 6 months). Making content creation and video editing for social media and advertisement Analyzing data from social media and metrics like CTR, CPA, ROAs, CPP.
The ALX Founder Academy is a program designed to equip aspiring entrepreneurs with the skills, mindset, and network needed to build scalable and impactful startups. ALX, part of the African Leadership Group, is known for its tech and leadership programs (like ALX Software Engineering). The Founder Academy complements its mission by fostering innovation and job creation in Africa and beyond.
Hands-on Experience: Gain exposure to real-world banking operations, including customer service, account management, loans, and digital banking. Financial Analysis: Learn how to assess financial statements, creditworthiness, and risk management. Regulatory Knowledge: Understand banking laws, compliance (e.g., AML, KYC), and central bank policies.
His communication skills and quick response were excellent, which facilitated our collaboration. I wish him continued progress and continued improvement in his work in the future. I am certain he is capable of achieving the highest results, and I thank him greatly for his efforts, which are greatly appreciated.
Thank you, my dear brother Sherif, for your accuracy in work and appointments. I look forward to working with you in the future. My regards.
Work according to requirements and deliver the work on time. I recommend dealing with Sharif.
Very respectful and accepts opinions. Although the file had some comments and I requested modifications that were amended with great generosity. He only needs you, as a buyer, to be clear with him from the beginning about the specific requirements. If you have specific references that you can provide, that would be even better. I wish him further progress.
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Deep Market Research
Business Overview
Marketing Plan
Marketing Strategy
Competitors Analysis
TOWS Matrix
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Business Plan (Standard Plan)
Financial Plan and Feasibility Study
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Phone: +201550664913 Email: shreefassal@yahoo.com